نور صباح جليل البلاغي

يهدف البحث سبر اغوار ابعاده الفكرية ضمن مفهوم روحانية المنظمة وبيان تأثيره في تحقيق التوافق الاستراتيجي، اذ يعد التوافق الاستراتيجي أحد اهم السمات الاستراتيجية فضلا عن كونه أمر اساسي ومهم في نجاح وتميز المنظمة، لما يشكل مصدر اطمئنان للمديرين التنفيذين وتصدي للمشكلات التي تواجههم خلال مراحل الادارة الاستراتيجية والتنظيمية وقدرته على منح فرصا جديدة ومناسبة لتطبيقها في مجالات الاداء الاستراتيجي والتنظيمي المتميز. كما ان للروحانية التنظيمية وقعا واضحا في الممارسات اليومية للمديرين وسواهم من بقية اعضاء المنظمة، وقد يكشف عن اثار ايجابية مهمة جداً في اداء المنظمات التي تؤكد اثارته والالتزام به, ومنها المتمثلة بتطوير بيئة انسانية واعدة يمكن للموظفين من خلالها اطلاق طاقاتهم الكامنة. وحددت المساحة التطبيقية للبحث في جامعة الكوفة كمنظمة تعليمية ترعى كل من الروحانية والتوافق الاستراتيجي في ادائها اليومي العام، واختيرت نخبة من عمداء الكليات ومعاونيهم ورؤساء اقسام علمية بصفتهم الإدارات العليا المسؤولة عن ادارة الاستراتيجيات، واستخدمت الاستبانة كمصدر لجمع البيانات عن متغير روحانية المنظمة بأبعاده (الموائمة بين قيم الفرد والمنظمة، الشعور بالانتماء للجماعة, معنى العمل) ومتغير التوافق الاستراتيجي بأبعاده (الاتصالات، المشاركة، التمكين) وخضعت الاستبانات الصالحة (94) استبانة فقط للتحليل الاحصائي باستخدام عدداً من الاساليب الاحصائية المناسبة ضمن الحزمة الاحصائية للعلوم الاجتماعية (SPSS). وتوصل البحث الى وجود تأثير معنوي للروحانية التنظيمية في تحقيق التوافق الاستراتيجي، ودورها الكبير في تحقيق ذلك التوافق الاستراتيجي بين الوحدات الفرعية للمنظمة، مما يفصح عن الحاجة الاولى للإيمان بدور روحانية المنظمة والاعانة على تحقيق اهدافها الاستراتيجية وتأكيد الحاجة الى وضع برامج خاصة لتطوير القدرات الروحانية لديها.

تهدف الدراسة الحالية إلى كشف أثر تطابق الزبون – المنظمة قي اختيار إستراتيجية التوجه نحو السوق من قبل الشركات المكونة لمجتمعي الدراسة والمتمثلة بالشركات الخاصة والعامة العاملة في مجال مقاولات البناء والأعمار في محافظة النجف الأشرف . و لقد حُددت مشكلة الدراسة في عدة تساؤلات تمحورت حول شكل وطبيعة العلاقة بين متغيرات الدراسة , وفي ضوء ذلك تم بناء المخطط الفرضي للدراسة الذي يجسد العلاقة بين متغيرات الدراسة , ومن اجل تحقيق أهداف الدراسة تم إجراء عدد من المقابلات الشخصية بالإضافة إلى تصميم استمارة استبيان تكونت من (11) مقياس لقياس بعدي الدراسة خصص (5) منها لقياس بعد تطابق الزبون – المنظمة , و (6) مقاييس لقياس بعد إستراتيجية التوجه نحو السوق . وقد تم الاعتماد على المنهج الوصفي التحليلي المقارن للمقارنة مابين عينتي الدراسة , ولهذا الغرض وزعت الإستبانة على عينة عمديه بلغ عددها (117) شخص يمثلون كافة القيادات الإدارية وبمختلف مستوياتها في الشركات الواقعة ضمن عينتي الدراسة , وكان المسترجع منها (74) إستبانة صالحة فقط . ولغرض معالجة وتحليل البيانات التي قد تم الحصول عليها من خلال الإستبانة فقد تم استخدام عدد من الأساليب الإحصائية التي تم معالجتها باستخدام الحزمة الإحصائية للعلوم الاجتماعية (SPSS).

The current research aims mainly to test the role of the wolf strategy in adopting marketing concepts agility, as a serious attempt to bridge or reduce the knowledge gap in explaining the nature of the relationship between these variables by analyzing the nature of the relationships between them by surveying the opinions of two selected samples from the Iraqi Al-Kafeel Islamic University . To achieve this goal, the questionnaire was used as a main tool for collecting the required data by distributing it using a random sample method. 88) a questionnaire from the Islamic University and (69) a questionnaire from Al-Kafeel University, which were analyzed using a number of statistical tests available within the SPSS V24 statistical program. That is, this variable can push towards increasing the positive effect in the relationship between the wolf strategy, as well as the research finding that there are no differences between the two universities at the level of arithmetic mean, as well as at the level of the relationship and influence between the two main variables. Key terms: wolf strategy, agility marketing, Islamic University, Al-Kafeel University.

Abstract The goal of this study is to find out how the strategic consensus variable interacts with the strategic conversation and its dimensions (active leadership, participation in conversations, and awareness of individual communication tendencies) in order to promote an entrepreneurial mindset. This will be done by looking at correlations and direct and indirect effects between the research variables for the data collected by A group of bank employees in the province of Najaf Al-Ashraf (Babylon, Al-Mansour, and Al-Khaleej) were given the questionnaire form. There were 300 questionnaires sent out, and 282 were returned. Of the 272 returned questionnaires, 272 were right, giving a retrieval rate of 94%. The advanced statistical programme SPSS.25 and the statistical programme AMOS.23 were both used to look at it. Theoretical results showed that there is a lack of information about how strategic consensus affects the relationship between strategic conversation (SC) and achieving entrepreneurial orientation (EO) in businesses in general and among private bank workers in the province of Najaf Al-Ashraf (Babylon, Al-Mansour' Al-Khaleej) in particular. The results also showed that there was a connection between the strategic conversation and the desire to be an entrepreneur. The strategic consensus played a big, positive, and important part in this connection. This shows that the more the parts of the strategic talk between bank employees are paid attention to, the more this makes the employees more entrepreneurial. What the study suggested: Putting more emphasis on the different parts of the strategic conversation by staying in touch to find events that can help in understanding basic patterns of behaviour and structural aspects; and the need for the organisation to pay attention to the idea of an entrepreneurial orientation because it has positive effects on the individual, which shows in his desire to belong and stay alive through Do your best at your job. Keywords: strategic conversation, entrepreneurial orientation, strategic consensus, workers in private banks in the Al-Najaf Governorate (Babylon, Al-Mansour ‘Al-Khaleej’)

The research aims to identify the impact of behaviours voices in strategic purity, as most of our Iraqi organizations suffer from the dominance and domination of senior management in making important decisions and not sharing information and ideas with their existing human resources.It is therefore imperative that organizations rely on a set of human resources management practices in their pursuit of strategic purity by making suggestions on improving the organization's organizational processes. The research was based on the case study approach in applying the practical aspect of being the most appropriate approach through which a particular organization could be studied. Some faculties of the University of Kufa were selected as the sample study. The identification was used as a source of data collection. (215) identification was distributed only (201) and analysed using the statistical package of social sciences (SPSS.V.24).One of the most important findings of the research is that there is a moral impact of the changing voices of workers in strategic purity. This indicates that behaviours voices have a significant role to play in the direction of organizations in achieving strategic purity, so organizations should give the utmost importance to behaviours voices in order to achieve their strategic objectives and work on the development of special programmes to develop their leadership capabilities.

Abstract The purpose/objective: of the study is to identify the role that strategic clarity plays in achieving sustainable human resources orientation. Theoretical framework: Given the importance of the health system and the keen desire to develop this system that suffers from extreme neglect, the study attempts to activate the sustainable orientation of human resources, which is the key element of the health sector's work by activating the role of strategic clarity. Methodology: Reliance on workers in the health sector(Zahra Educational Hospital in governorate Najaf Al-Ashraf) To be the sample study to determine the differences between them at the dimension level and research variables, It has been collected (97) Valid for statistical analysis / Through which statistical analysis of the main hypothesis and branching sub-hypotheses was carried out using the statistical program (spss) To determine whether there is an association and effect between the study variables. Results: The results demonstrated that strategic clarity plays a significant role in achieving the health system's goals of moving towards the sustainability of human resources through all outcomes associated with fundamental and sub-variables of research. Scientific and social implications of research: Through the findings of the research, it was found that there is an influential role for strategic clarity in activating the trend towards the sustainability of human resources within the health sector. However, this impact varied among the sub-dimensions of the research. Authenticity/Value: Recommends research to adopt strategic clarity As a consistent platform in the health sector, it plays a significant role in maintaining the sustainability of its human resources through the establishment of mechanisms and established criteria for strategic clarity.