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الوصف The current study aims at determining and defining the basic dimensions of the requirements of Continuous Improvement as well as those of the Customer Perceived value in the study sample especially in the administrative units which are in direct contact with the students. In addition، it aims to reveal the effect of the relationship between the dimensions of Continuous Improvement and those of achieving the Customer Perceived value. The study problem is defined within a set of questions that deal with the nature of the affecting relation between the study variables and the differences between the companies according to the sectors where they works، hence a hypothetical plan had been put for the study to express two main hypotheses. To verify these hypotheses all are put under many tests. To obtain the required data we used the questionnaires as well as the descriptive method as a method for the study. Th

یهدف البحث إلى د ا رسة وقیاس المظاهر الإست ا رتیجیة لتقویم أداء الموارد البشریة (الإلت ا زم، القیادة، الثقافة، المرونة، التعلم، والتمكن) في المجتمع المدروس (معمل السمنت / كوفة) ومن ثم تحلیل وتقصي أثر هذه المظاهر على إنتاجیة العمل وما یؤثر علیها من عوامل (القدرة على العمل، الرغبة في العمل، وبیئة العمل) وتقدیم التوصیات المناسبة التي من شأنها تمكین المعمل المبحوث من التعرف على المظاهر الإست ا رتیجیة لتقویم أداء الموارد البشریة و مدى تأثیرها في إنتاجیة العمل، والعمل على تطویرها لما لها من تأثیر في سلوك الأف ا رد العاملین ، وفي نجاح المعمل و قدرته على الاستم ا رر والتطور، وٕایضاحا لما تقدم تم بناء أنموذج افت ا رضي یحدد العلاقة بین المتغیر المستقل (المظاهر الإست ا رتیجیة لتقویم أداء الموارد البشریة) والمتغیر المعتمد (إنتاجیة العمل) نتجت عنه فرضیة رئیسیة انبثقت منها مجموعة من الفرضیات الفرعیة تظهر العلاقة والتأثیر، وقد تم اختیار عینة من العاملین في معمل السمنت/كوفة قسم التعبئة، وقد تم التوصل الى مجموعة من الاستنتاجات لإج ا رء البحث واختبار فرضیاته، ولجمع البیانات عن متغی ا رت البحث اعتمدت استمارة استقصاء بهدف تدعیم دقة بیانات الاستمارة وتحلیل النتائج واستخرجت النتائج باستخدام الحاسوب . Role of Strategic appearances for evaluating the performance of human resources in improving the productivity of labor An Empirical Study in Kufa Cement Factory Abstract The research aims to study and measure aspects of the strategy for evaluating the performance of human resources (commitment, leadership, culture, flexibility, learning, and mastery) in the community studied (Lab cement / Kufa) and then analyze and investigate the impact of these appearances on the productivity of labor and what affects it of factors (the ability to work, willingness to work, and the work environment) and make appropriate recommendations that would enable the respondent from the lab to identify the manifestations strategy for evaluating the performance of human resources and its impact on labor productivity And working to develop because of their effect on the behavior of individual employees, and the success of the lab and its ability to continue and development, and an explanation of what progress has been building model by default defines the relationship between the independent variable (manifestations strategy for evaluating the performance of human resources) and the dependent variable (labor productivity) resulted in major premise emerged, including a set of hypotheses sub show the relationship and influence, has been selected sample of workers in the plant cement Kufa packing department, has been to reach a set of conclusions to conduct research and test hypotheses, and to collect data for research variables adopted a questionnaire in order to strengthen the accuracy of the data format and the analysis of the results and the results were extracted using the computer

Abstractthe current of and empirical study aims at knowing the extent to which Zain companies the extent to which Iraqi mobile telecommunication display importance toward the practice of marketing citizen ship (economic, political, ethical, hominess), and to determine the level of differences in the awareness of marketing citizen ship elements among sample study according to their personal characteristics, the problem of the study is determined by several questions, the most important of which focused on the nature of the association relationship and influence between the variables of the research and In order to achieve the aims of the study and to find answers for the questions mentioned above, the study was conducted in the mobile communications sector in Iraq and specially in Zain. The study was applied on a sample of (38) executive working in companies distributed in different levels (management council

Employees Empowerment and its Effect on Crisis Marketing Management The objective of the research to identify the effect of Employees Empowerment and its Effect on Crisis Marketing the research was conducted on (30) employee of manufacture located in hilla city and these represents. the research population several statically methods where used to test the research hypotheses which led to the following results: it significant relationship of effect between Employees Empowerment and of Crisis Marketing management. الملخص استهدفت الدراسة تحديد اثر تمكين في أدارة الأزمة التسويقية, وأجريت الدراسة على عينة من العاملين في معمل السجاد اليدوي في الحلة, وقد بلغت العينة (30) عامل وهي تمثل مجتمع الدراسة واستخدمت بغض الوسائل الإحصائية في اختبار فرضيات الدراسة, وكان من نتائج الدراسة توجد فروق معنوية بين العاملين نحو عوامل تمكين العاملين ترجع لأسباب متعددة منها تباين ثقافة كل منظمة ونوع النشاط الذي تمارسه

استهدفت هذه الدراسة تحديد اثر التسويق الداخلي في جودة الخدمة المصرفية, وأجريت الدراسة في عينة من المصارف العراقية في محافظة النجف والبالغ عددها (8) مصرف وهي تمثل مجتمع الدراسة, واستخدمت بعض الأساليب الإحصائية في اختبار فرضيات الدراسة, وكان من نتائج الدراسه