مختصر البحثAbstract. E-learning provides students with the possibility of accessing, repeating, and using
learning materials wherever and whenever they want. The philosophy of e-learning is not to
replace the conventional learning process; it instead provides a new method and approach that
offers opportunities for much faster delivery of knowledge. Teachers and students are the most
significant actors in the process of educational transformation, and technology acceptance is
measured by positive reactions from users based on their utilisation of technology to support
those assignments designed for such purposes. In higher education institutions in Iraq, the use of
e-learning has become compulsory and there is thus a critical need to study student and teacher
behaviours in response to this. Accordingly, this paper undertakes an investigation based on the
Technology Acceptance Model (TAM) to examine academics’ and students’ acceptance of and
adoption of e-learning in university education in their roles as universities’ main actors. This
paper focuses on teachers and students with no background in ICT, investigating their acceptance
of e-learning as a learning method. A seven-point Likert scale questionnaire was systematically
developed, validated, and used as a data collection instrument with 450 students and 75
university lecturers from two separate colleges. A clustering sampling method was used in the
sampling selection process, and several hypotheses were proposed and tested via the paired Ttest. The paper's outcomes can be classified into three categories: it helps to determine to what
extent e-learning is accepted by non-expert users; it provides evidence of new factors that
influence application of e-learning, extending the TAM model; and, finally, it provides
meaningful recommendations for higher education institutions to utilise before adopting elearning to maximise acceptance. In particular, the results indicate that academics’ and students’
intention to use e-learning is positively influenced by both perceived usefulness and perceived ease to use.