Smart Marketing Round in Promoting Marketing RecoveryA Case Study of a Tire Manufacturing Company inA Najaf Al Ashraf Governorate
This research seeks to explain the dimensions of intelligent marketing represented by (attraction, communication, sharing, retention , andlearning) as an independent variable in the research of marketing recovery as the dependent variable, within the framework of the generaltire industry in Al-Najaf Governorate. The research started from a discussion problem formulated in a group of intellectual and fieldquestions, the most important being the extent of ownership of the researched company to the dimensions of the research variables, inaddition to revealing the nature of the correlation and influence relationships between these variables. We try to answer these questionsby exploring the theoretical and practical implications of the variables under study, as they are among the modern topics in the workingenvironment of the company where the study is conducted. To achieve the objectives of the research, the questionnaire was designed tocollect data, and it was placed on a sample of the company's employees, with the distribution of 49 questionnaires, out of which 43) validquestionnaires for statistical analysis. The response rate reached 88%. The researchers relied on descriptive and analytical statisticalmethods in data analysis using SPSS V.24 software, and the research reached a group of conclusions and proposals. I highlight the con-clusions of the existence of a spiritual relationship between the dimensions of smart marketing and marketing recovery in the researchsample, and it also shows that the dimensions of smart marketing have a spiritual effect on marketing recovery at the overall level. In thelight of these results the theme of presenting a group of suggestions, the most important of which is the need for the company understudy to adopt effective and sustainable policies to keep up with environmental changes, to contribute to strengthening the image of mar-keting recovery in the minds of customers and supporting the powers of competition and staying in the market for a long time.