A Pragmatic Study of Persuasive Analogies in English Ads
الباحث الأول:
Saeede Hasan Khalid Al-Khalidy
الباحثين الآخرين:
Siham Mohammad Hasan Alkawwaz
المجلة:
Adab Al-Kufa
تاريخ النشر:
None
مختصر البحث:
Abstract: Analogy is a figure of speech used in different fields including advertising. Metaphor and simile are the figurative devices used for creating analogy. Unlike metaphor and simile, analogy has not received enough attention from researchers.…
Abstract: Analogy is a figure of speech used in different fields including advertising. Metaphor and simile are the figurative devices used for creating analogy. Unlike metaphor and simile, analogy has not received enough attention from researchers. There are limited number of studies on analogy as an independent literary phenomenon and is rarely studied as a persuasive tool used in advertising. Accordingly, the main aim of this study is to highlight successful applications of analogy in advertisements to demonstrate its persuasive effect in directing the audience to purchase the products being advertised. Also, it is aimed at revealing the pragmatic strategies and persuasive appeals contribute in making persuasive analogy.
