استراتيجية المُحيط الأزرق
ودورها في تطوير المنظمات العراقية
)دراسة تحليلية من منظور مالي(
الباحث الأول:
ايمان عباس عبد الكريم
الباحثين الآخرين:
علي حميد هندي العَلي
المجلة:
مجلة كلية التربية للبنات
تاريخ النشر:
None
مختصر البحث:
The main purpose of the research is to
know the role of the application of the blue
ocean strategy in the development of Iraqi
organizations. The research included an
analytical study of the financial situation of
Iraqi organizations of all typ…
The main purpose of the research is to
know the role of the application of the blue
ocean strategy in the development of Iraqi
organizations. The research included an
analytical study of the financial situation of
Iraqi organizations of all types and
registered with the government to reach
the true value of the independent variable,
which is the blue ocean strategy and its
reflection in the dependent variable, which
is the Iraqi organizations development.
In the research, a financial analysis was
made of the work of Iraqi organizations
through an analysis of manufacturing
indicators for a time series from to
. as well as an analysis of Iraqi
foreign trade indicators for the same
period, and the treatment of results by
calculating mathematical equations that
were formulated to reach the quantitative
value of the blue ocean strategy, in
addition to testing research hypotheses
through the SPSS statistical analysis
program.
The most important conclusions are that
there is a large financial gap between the
import funds and the number of Iraqi
organizations and the size of their
production capacities. Also, the weakness
of the operations of these organizations
according to the degree of any
manufacturing failure in full capacity
utilization,
The research recommends the need for
an integrated application of the blue ocean
strategy within the work of these
organizations to achieve excellence in
work and to stay within the local market
space with the possibility of upgrading
work in the future to reserve a new space
in the international market.
Key words: Blue Ocean Strategy,
Organizational development.
