Marketing Directors Cognition of Effect of Job Involvement Aspects on Promoting Organizational Culture of Internal Clients: A Survey Study of the Views of Sample of Workers at Holy Najaf Province Hotels
الباحث الأول:
Asst. Prof. Dr. Azharnema abugnem
الباحثين الآخرين:
Hadeel Muhammad ali alqamwsy
,samyia hani ajeel
المجلة:
international Journal of Innovation Creativity and Change
تاريخ النشر:
None
مختصر البحث:
The paper aims at studying marketing directors recognition of job involvement as an independent variable through its dimensions: emotional involvement, behavioural involvement, and cognition involvement and organizational culture in its dimensions: …
The paper aims at studying marketing directors recognition of job involvement as an independent variable through its dimensions: emotional involvement, behavioural involvement, and cognition involvement and organizational culture in its dimensions: organizational values, reliability, language, incentives system, and team work) as an independent variable. For that, a descriptive methodology was used. The research formulated a number of main hypotheses as answers to the research problem. Correctness of such hypotheses was tested by suitable statistical tools. A purposeful sample consisting of 168 individuals of directors, technicians and administrators was tested.
