IMPACT REVERSE MARKETING TOOLS TO REDUCE DRUG MISS USE
BEHAVIORS
الباحث الأول:
Azhar Aziz Gassim Alobeidi
الباحثين الآخرين:
Shima Nazim AL Qurayshi
Dr Zaid Abdulzahra Jaffar
Prof. Dr.Azhar Nema Abo Gnaem
المجلة:
Business, Management and Economics Engineering
تاريخ النشر:
14 يونيو، 2022
مختصر البحث:
Purpose: - Current research aims to discovered the relationship and effect between the reverse
marketing tools through to the consumer drags miss uses behavior in the holy city of Alnagf
Research Methodology: -to identified the problem of …
Purpose: - Current research aims to discovered the relationship and effect between the reverse
marketing tools through to the consumer drags miss uses behavior in the holy city of Alnagf
Research Methodology: -to identified the problem of the research in several questions about
the nature of the link and effect relationship between research variables and for that outline
supposedly as a way to get the data, and based on your search descriptive analytical method,
and the research community (310) of pharmacists working in private pharmacies in the holy
city of Alnagf and applied research on the sample (210) and pharmaceutically rate (71.9%)
data were analyzed using a combination of statistical methods and results were extracted using
a computer program (Amos.V.21& Spss.V.21) .
Results: - The research findings to a group of the most important and there is a realistic problem
suffered by the Iraqi society in general and consumers of drugs in the city of Alnagf in
particular and practical results showed the existence of a positive relationship between some
de- marketing tools and consumer behavior pharmacological .
Keywords: - Reverse marketing tools, medicine, pharmaceutical and consumer behavior, the
indiscriminate use of drugs, private pharmacies in the holy city of Alnagf.
