Assessing and evaluating the capabilities of Najaf city for branding
الباحث الأول:
Mohad.H.Baqer
الباحثين الآخرين:
Ahmed F. Almudhaffer , Zavari Behzad
المجلة:
Kasem Bundit University, Bangkok, Thailand
تاريخ النشر:
None
مختصر البحث:
The process of city marketing orbranding a city is also called place branding for all geographic scales. Cities around the world, like any other consumer product, can brand themselves, to be recognized as an urban brand and a powerful place in the m…
The process of city marketing orbranding a city is also called place branding for all geographic scales. Cities around the world, like any other consumer product, can brand themselves, to be recognized as an urban brand and a powerful place in the market, and to compete with other cities and places. In this research, descriptive analytical method was studied to identify the characteristics of Najaf city and branding potential in Najaf city. Finally, it was found that the dimensions of being religious(the holy shrine of Imam Ali and the oldest Hawza),pilgrimage center, historical, having traditional markets, houses and its architectural style,have the biggest cemetery in the world and finally climatic and geographical conditions can be considered as a good basis for branding the city of al-Najaf Al-ashraf.