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About

CV: Prof. Dr. Ahmed A. T. Al-Imarah

The Personal Information
Full Name: Ahmed A. T. Al- Imarah
Address: Al-Najaf Al-Ashraf, Iraq
Mobile: 009647811937811
E-mail: [email protected]
[email protected]

Education:
• Professor of Quality Assurance and Organisation Studies at the University of Kufa.

2018 PhD in Organisation Studies -Higher education Management, from University of Bath, UK.
2004 Master of Business Administration (Strategic Planning) from the University of Kufa, Iraq.

Key experiences

• Academic Visitor at University of Oxford 2025
• International consultant of quality assurance and accreditation.
• Group's Member of FLAN (FutureLearn Academic Network), UK.
• Representative of the PhD programme at the Board of Studies (2014-2015) at the University of Bath, UK.
• Team Member of the UNESCO Chair for Interfaith Dialogue (2011-2013) at the University of Kufa.
• Member of the Council of Quality Assurance (2009-2013) at the Ministry of Higher Education and Scientific Research Iraq,.
• Representative of Iraqi NGOs in the Human Rights Council (2008-2009), Geneva, Switzerland.
• Teachers' representative in the College’s Board (2006-2007) at the College of Business and Economics.
• Managerial consultant (2005-2006) at Habitat organization- United Nations.

Employment history:

2019-2021: Managing the English website of the University of Kufa.
2018-Present: Teaching on the PhD, MA and Diploma of Business Administration at the Administration and Economics College, University of Kufa.
2019- 2021: A part-time at the Ministry of Higher Education, Iraq.
2018- 2020: Assistant Prof in Organisation Studies, University of Kufa.
2017-2018: Teaching on BA at the School of Management, Human Resources Management, University of Bath, UK.
2016-2017: Teaching the MA group in the Department of Education at the University of Bath.
2009-2013: Director of Quality Assurance and Performance at the University of Kufa.
2008-2009: Director of Research and Development at the University of Kufa.
2005-2013: Lecturer in Quality Management, University of Kufa.

Key Projects
2019-2021: The research project funded by UCL University College London and jointly with the University of Bristol - England, on the role of higher education in supporting social cohesion in Iraq.
2019-2020: The project of UNAMI, funded by the United Nations on the youth initiatives Peace Narrative and Youth Initiatives of supporting social cohesion, UN.
2006-2007: The project of HABITAT funded by the United Nations, UN.

Key global training
2014-2018: A set of training programmes in the United Kingdom Universities on higher education development, including international education systems, quality assurance, accreditation, internationalization and globalization of higher education, and academic skills (Appendix 1).
2010: Scientific Curriculum Design Program - University of Kentucky – USA.
2008-200: Training programs on human rights and combating extremism and racial discrimination - Geneva / Switzerland.

Key Publication

Many articles had published in different Journals, including Clarivate, Scopus, and national journals. Below are key articles:
• Al-Imarah, A. A., Shields R. & Kamm, R, 20201, Is quality assurance compatible with technological innovation? Case studies of massive open online courses (MOOCs) in United Kingdom higher education, 27(1), pp, 1-16.
• Al-Imarah, A.A. and Shields, R. (2018). MOOCs, disruptive innovation and the future of higher education: A conceptual analysis. Innovations in Education and Teaching International, 56 (3)pp, 258-269.
• Al-Imarah, A., Zwain, A., and Al-Hakim, L., (2013), The Impact of TQM Core Elements on Academic Performance: An Empirical Study of Iraqi Higher Education Institutions, Journal of Information Engineering and Applications, 10 (3), pp 77-84
• Al-Imarah, A. A., (2013), The Use of High-Performance Work Systems as an Approach for the Total Quality Management in Higher Education, Kufa Studies Center Journal,30 (8), pp, 253-267.
• Al-Imarah, A. A., (2012), Strategic Vision for the Follow-up of Graduates of Higher Educational Institutions in Iraq.
• Al-Imarah, A. A., and Al-Dhalimi, M., (2012), Measuring the Quality of Output of Higher Education from the Perspective of Universities and some Labor Market Institutions - case studies in the Middle Euphrates region,,I Economic and Administration Journal, 90, pp, 171-147.
• Al-Imarah, A. A., and Al-Janabi, H., (2008), The Relationship between Social Culture and Quality of Teaching in Higher Education: an analytical study for the faculties of the University of Qadisiyah, Iraqi Journal for Administrative Sciences, 19(5), pp,117-146.
• Al-Imarah, A. A., (2007), The Requirements of Electronic Administration in the Higher Education Sector, AL-Gharee, 6 (3), pp 53-75.

Books:
• Ahmed A. Al-Imarah, (2023), Higher Approaches to Quality Assurance and Technological Innovation in Higher Education Institutions. In: Waller and Waller, (2023), “Reflections from the Field, British publishing house” IntechOpen, London, UK.

In-progress

• Open Educational Resources as a Platform to Raise Academic Skills and Public Awareness of Cultural Heritage in Iraq.
• Online Education Prospects in MENA Region: A comparative study.

Key International Conferences
• Al-Imarah, A., (2022, February), MOOCs for Cultural Heritage Education: An Exploratory Analysis, the Conference of "Micro-credentials: Moving from the Canvas to the Concrete Dublin City University, Ireland.
• The possibility of using MOOCs to enhance cultural heritage and social cohesion, the Open University.
• Al-Imarah, A., (2020, December), Higher education and cultural heritage in Iraq: Opportunities and challenges, The Nahrein Network Conference, University College London.
• Al-Imarah, A., (2020, May), Online Learning Practice at Kufa University, Learning Never Stops Summit, Huawei, in partner with UNESCO IITE, China.
• Al-Imarah, A. (2018, February), Quality approaches to MOOCs and the influence of the university culture, FutureLearn Academic Network Conference, University of Exeter, Exeter, UK.
• Al-Imarah, A. (2017, June). Approaches to the quality assurance of massive online open courses (MOOCs), the Computers and Learning Research Group (CALRG)/, the Open University, Milton Keynes, UK.
• Al-Imarah, A. (2017, September). MOOCs and disruptive innovation: The features and characteristics, Doctoral Conference 2017: Impact, University of Bath, Bath, UK.
• Al-Imarah, A. (2016 May-June). Quality assurance and innovation: Case studies of massive open online courses (MOOCs) in UK Higher Education, Bath SOM Doctoral Conference, University of Bath, Bath, UK.

Key Attendance of Conferences
• SRHE, International Conference on Research into Higher Education 6-8 December, 2017, Cardiff, UK.
• The Conference of Durban on the elimination of racial discrimination, 2009, Geneva, Switzerland.
• The Ninth Conference of Human Rights, 2008, Geneva, Switzerland.

Other work
• Presented many workshops (about forty workshop) concerned with higher education management and quality management. Please see Appendix (1).

Languages
• Arabic: Native
• English: Fluent
Computer skills: NVivo, SPSS, Microsoft Office Package.
Interests: Travelling abroad and discovering new cultures.

Research Interests

3

Publications

4
2023

Higher Approaches to Quality Assurance and Technological Innovation in Higher Education Institutions

AuthorsAhmed A. Al-Imarah
JournalIntechOpen, London, UK.
Abstract

Literature from the wider field of management research is ambiguous with respect to the relationship between quality management and innovation, with some arguing that quality management supports innovation while others claim it is a hindrance. This chapter focuses on the relationship between QA and innovation in higher education, specifically the development of massive-open-online-courses (MOOCs). Analysis of interviews and documents shows that QA does not support innovation; universities focus on the quality of conventional in-person courses, but less on new innovation like MOOCs. The particular characteristics of MOOCs (e.g., diverse learners and light content) make the application of existing QA procedures difficult. Also, analysis shows that the most relevant quality approach for MOOCs is a combination of the conventional approach to QA in higher education and a new QA approach that takes into consideration the characteristics and features of MOOCs. The findings of the study provide suitable empirical evidence to support a cogent argument about the capabilities and qualifications of MOOCs in higher education with regard to QA, further defining the role of MOOCs in higher education.

2020

Is quality assurance compatible with technological innovation? Case studies of massive open online courses (MOOCs) in United Kingdom higher education

AuthorsAhmed A. Al-Imarah, Robin Shields Richard Kamm
JournalQuality in Higher Education Journal
Abstract

Both innovation and quality assurance are prominent concerns in higher education institutions but research is ambiguous with respect to the relationship between quality assurance and innovation. Specifically, it is unclear whether quality assur- ance supports innovation or, conversely, acts as a hindrance. As a relatively new innovation, massive open online courses (MOOCs) yield insights into the relationship between quality assurance and innovation in higher education institutions. This article explores how quality assurance is adapted to accom- modate MOOCs based on case studies in five universities in the United Kingdom. Our findings suggest that quality assurance does not support innovations such as MOOCs because most universities use a relatively superficial approach that focuses on technical requirements rather than academic quality. The study provides suitable empirical evidence to support a cogent argument that universities should evaluate MOOCs through quality assurance, both to identify strengths and to expose weaknesses that need to be developed.

2019

Al-Imarah, A.A. and Shields, R. (2019). MOOCs, disruptive innovation and the future of higher education: A conceptual analysis. Innovations in Education and Teaching International, 56 (3)pp, 258-269.

AuthorsAhmed A. Al-Imarah, Robin Shields
Journal Innovations in Education and Teaching International
Abstract

The potential influence of Massive Open Online Courses (MOOCs) on higher education institutions is much discussed and debated, with some arguing that MOOCs are a disruptive innovation that will radically change existing models of higher education. However, analyses of whether and how MOOCs might disrupt higher education models are relatively scarce. This paper analyses whether MOOCs should be considered a disruptive innovation according to the concept’s defining criteria. It compares characteristics of disruptive innovation with current developments in MOOCs, suggesting three perspectives – performance, benefits, and market – that can be used as a lens and analytic framework to explore and evaluate current practice. The findings indicate that MOOCs do not match all the characteristics of disruptive innovation as they are commonly identified in the literature. However, MOOCs may be a sustaining innovation that establishes new markets for learners who are not served by universities.

2013

Al-Imarah, A., Zwain, A., and Al-Hakim, L., (2013), The Impact of TQM Core Elements on Academic Performance: An Empirical Study of Iraqi Higher Education Institutions, Journal of Information Engineering and Applications, 10 (3), pp 77-84

AuthorsAhmed Al-Imarah, Ammar Zwain Laith Al-Hakim &
JournalJournal of Information Engineering and Applications
Abstract

E-government services are in their infancy in many developing countries, particularly in Iraq. The achievement of e-government services is dependent on government support as well as the users of these services. This study adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) model to explore factors that determine the adoption of e-government services in the Iraqi higher-education context. In the University of Kufa, 430 academic staffs’ were surveyed using a modified version of the UTAUT model. The results reveal that performance expectancy and effort expectancy determine academic staffs’ behavioural intention. Moreover, facilitating conditions and behavioural intentions determine academic staffs’ use of e-government services' implications for decision-makers and suggestions for further research are also considered throughout this study.

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